Who We Serve
NAIFA members are Main Street Americans’ financial security solution
NAIFA members provide products, services, and guidance that increase financial literacy in our society, protect their clients against life’s inherent risks, help hard-working Americans prepare for retirement, and create financial security and prosperity so their clients can leave a legacy for future generations. They serve individuals, families, and businesses in communities across the United States, building long-term relationships and often living and working in the same communities as their clients.
While NAIFA members’ clients span the entire range of incomes and assets, the majority are Main Street Americans. They are the teachers, police officers, small business owners, and others who form the backbone of our communities. Almost half of NAIFA members say the “typical annual household income” of their clients falls between $50,000 and $100,000; 34 percent say their typical client’s annual income falls between $100,000 and $150,000; and 4 percent say their typical client earns less than $50,000 annually.
Among the products and services NAIFA members provide to address America’s financial security needs are:
- Life insurance
- Annuity products
- Retirement plans and products
- Long-term and extended care solutions
- Mutual funds and investments
- Individual and group health insurance
- Disability income insurance
- Property & casualty insurance
- Work-site benefits packages
- Education funding plans
- Financial literacy education
NAIFA is the largest, most influential, and oldest association of insurance and financial professionals in the United States. We represent the lifeblood of an industry that contributes to the financial security of 90 million American families. Our members are motivated to succeed and aspire to reach the top ranks of their profession. They are similarly driven to ensure the success of their clients. NAIFA membership carries an obligation to abide by NAIFA’s Code of Ethics, which requires agents and advisors to always serve their clients’ best interests. They are talented, trusted financial professionals.
The best insurance and financial advisors in the business are NAIFA members.